Monetization models

Learn premium, F2P, IAP and ad models.

Monetization Models

Monetization is the general term for methods that allow a game to generate revenue. In the Premium model, players purchase the game; in the Free-to-Play (F2P) model, the game is offered for free and revenue is generated through other methods. In-app purchases (IAP) and advertisements are common revenue methods in F2P games.

Premium: Pay to play
F2P: Free to play
IAP: In-app purchases
Ads: Advertisements

A game can use a single model or combine multiple models.

Combining Revenue Methods

In F2P games, players download the game for free. The developer can generate revenue through optional IAP options or advertisements. For example, players can purchase in-game cosmetic items or watch optional ads to earn additional resources.

Game: Free
Optional purchase: Skin
Optional ad: Extra coins

The player experience and game genre should be considered when choosing a revenue model.

Exercise Display Revenue Model Options

Create a MonoBehaviour class named RevenueInfo. In the Start method, print the Premium, F2P, IAP, and Ads options separately to the console.

Show example solution

using UnityEngine;

public class RevenueInfo : MonoBehaviour
{
    void Start()
    {
        Debug.Log("Premium");
        Debug.Log("F2P");
        Debug.Log("IAP");
        Debug.Log("Ads");
    }
}

Test yourself

Which monetization model requires players to pay before playing the game?
- Premium
- In-App Purchase
- Free-to-Play
- Rewarded Ads
Show answer

Premium — In the Premium model, players pay a purchase price to access the game.

Complete the Revenue Model

Oyuncunun ücretsiz oynadığı model: ____

Show answer

Oyuncunun ücretsiz oynadığı model: F2P

Monetization Concepts

Premium

A fee is paid to access the game
F2P

The game is offered for free
IAP

Purchases are made inside the game
Ads

Revenue is generated from ad displays

Next lesson: Unity Ads

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